Advertising

Marketing communications content template

A lot of the workload in my day job as a writer is corporate and commercial communications, and whenever I’d embark on a drive to win more of it, all I had to send prospective clients was links to the work when it had finally been published or – because you often never find out […]

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West Australian Web Awards

When the web development a design studio I worked at hosted the first ever WA Web Awards (the ‘WAWAs’), it was our job to come up with the marketing material inviting participants to submit and vote. An A4 booklet was produced outline the procedures, rules and regulations, and this was the cover. Deliberately spartan, it […]

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Fallers

A good friend and short filmmaker decided to release his own work the old fashioned way, on a DVD, and since I’d created the logotype for his nascent film production banner I leaped at the chance to do bona fide movie packaging. Taking cues from the widespread standards and conventions of DVD sleeve art as […]

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Weblaunch

The web development and design stood where I concurrently started my career in online design and further my career in print design created a standalone, code-free way to build your own website years before WordPress or its user-friendly competitors existed, and because we were talking to SMB users we needed a brand that was unobtrusive […]

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Avon Valley Ballooning

Yes, this client did offer to take us hot air ballooning in the verdant southwest of Western Australia. Hell no, I didn’t – you wouldn’t get me in one of those things for all the tea in China (I can’t remember if we ever took them up on it anyway, if I remember properly they […]

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Bekkers

While working at a web development and design studio we maintained a close partnership with a managed IT services company – sharing business development opportunities and indulgent lunches among staff, etc. We rented our first office in their premises and I think later they shared a couple of directors and had a financial stake in […]

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Idea Network

The brief was to create a handbill-style leaflet for a newly forming ad/design/PR agency to send to potential clients, and they wanted something that was functional more than flashy, which was their brand profile. Why they engaged another graphic design agency to come up with material to advertise their own graphic design services I never […]

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Crane Tours

A three-fold DL brochure marketing a tour operator specialising in educational experiences in Bali. As well as ensuring aesthetic appeal, printed advertising matter is also an exercise in maximising the available space and knowing not just where the folds are, but the order in which the folds are intended to be made, so primacy and […]

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Where are You From?

An unsolicited pitch for Tourism Australia, which I felt needed a completely new approach after several years of failed and controversial attempts to market Australia to international visitors (luckily we could rely on the famous friendliness of our people, our natural beauty and diverse landscapes to speak for themselves). I connected the campaign, explained how […]

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