The web development and design studio where I both started my career in online design and furthered my career in print design created a standalone, code-free way to build your own website years before WordPress or its user-friendly competitors existed, and because we were talking to SMB users we needed a brand that was unobtrusive but bold and friendly but robust.
The colour red was a defining feature and the cartoon rocket (designed by my boss) and typography that was as genial as it was hardy were the centrepieces of this DL information leaflet.
Check out both sides of the finished product here.
